A party megastore with a huge range of adult and children’s fancy dress costumes as well as decorations and a hugely popular balloon décor service, Fun ‘n’ Frolic is (probably!) the largest independent party superstore in England and has been trading since 1987. PPE spoke to director Dan Parsons to find out some of the figures behind the store’s success.
Store Stats
- Fun ‘n’ Frolic is about the size of 10,000 packaged costumes when laid out.
- About 131 customers visit the store on an average Saturday.
- The last delivery contained six boxes of product.
- Last week saw the team inflate between 8,000 – 10,000 balloons (there were lots of early starts for the corporates!).
Getting Digital
- Facebook, Twitter or Instagram? All the above, although we have the most interaction with our customers on Facebook.
- The most common search term used to reach funnfrolic.co.uk is ‘fancy dress’.
- The strangest search term used to reach funnfrolic.co.uk is ‘dogs near me’.
The Top Five
“There’s a theme here! The rose gold foil large number one foil from Amscan, vinyl written bubbles made in-house using Qualatex deco bubbles, the ringmaster costume from Smiffys, the new rose gold hen night sash from Smiffys and rose gold Orbz by Amscan.”
My Hero!
“The absolute ‘hero’ product for the first half of 2019 has been personalised deco bubbles from Qualatex and we don’t expect that to change too much in the near future. We expect general balloon décor to be our hero item for the second half of 2019.”
Supply And Demand
“Of all our suppliers we have been working with Smiffys the longest – it was 32 years at the last count! They are also responsible for our favourite new supplier, Moon Creations, which has fab make-up and glitter products.”
Customer Contact
“We have a lovely little lady who comes in for balloons ALL the time. She always makes cakes and brings chocolates for the crew. She loves Fun ‘n’ Frolic!”
Kids Count
“We have recently teamed up with Whataboutthekids.co.uk to become a partner and hire out children’s tables and chairs for birthday parties. They are a fantastic team and really have added a new dimension to the business.”
