A brand new consumer-facing website has been launched by party mask geniuses Mask-arade, updating the company’s previous online offering and bringing the brand more in line with its current offering.
“As the original designers and manufacturers of personalised and celebrity masks, desktop standees and the new Party Faces – Goggle Eyes, Chinless Wonders and Bugalugs we have always strived to offer the best in class products as unparalleled well as customer service,” explained commercial director Ray Duffy. “Essentially, our old site was dated and slow and wasn’t as focused as we wanted it to be.”
The new website offers consumers an improved user experience, with a cleaner and more striking graphic approach, an optimised one page checkout and live global shipping rates.
“Our customers are able to get to the products they want quickly, pay for the goods and get on with their day safe in the knowledge we are working tirelessly in the background to fulfil their order,” explained Ray. “It represents our brand much more consistently and allows us to automate our consumer marketing. We control the web site ourselves so we can react to trends immediately, ensuring that interacting with www.mask-arade.com is always a positive fun experience.”
The site launched officially on 1 December and the Mask-arade team has already seen much improved conversion rates and engagement from its site traffic.
“It’s all about the work’s Christmas party this year! Our Party Faces range are proving popular as anticipated, while the growing range of personalised products are selling as well as ever – lots of people are wearing masks and party hats depicting ‘the boss’ at their parties!”
Ray continued: “Our Party Faces are also proving to be very popular as more and more people are finding them for the first time on our new site. They are like real life selfie filters and are perfect for Christmas parties.”
