With Halloween growing in the UK, many retailers are offering bigger and better ranges each year and launching their collections earlier in the season. This has certainly been seen at The Range, so Progressive Party Europe sat down with head of marketing, Alice Duxbury, to find out what’s happening this year.
Traditionally, Halloween happens at retail in the final week or two of October, with people popping in for their costume and decorations in the days leading up to the 31st. But having seen spikes for specific search terms online this year, multi-channel retailer, The Range, listened to its customers, embraced the early interest, and unveiled its extensive Halloween collection to the public in August.
Head of marketing, Alice Duxbury, explains: “This year, we saw people search for Christmas trees on our website in early September and so that’s why you can find Christmas, Halloween and even a summer patio set all at once in our stores.”
You can read the full interview with The Range in Progressive Party Europe magazine here.