Waitrose to go glitter-free by 2020

Waitrose & Partners has pledged that by Christmas 2020, all its own-label cards, wrap and crackers will either be glitter-free or will use what the retailer says is ‘an environmentally-friendly alternative’.

News that the grocer is planning to lose ‘some of its shimmer’ was reported by the media, with The Guardian, The Independent, Daily Telegraph and Sky News all covering the news.

Tor Harris, Waitrose’s head of CSR commented: “Reducing the impact of plastics on the environment is something our customers care passionately about. While it’s important to eliminate the use of glitter, we’ll find other ways to make sure our products sparkle at Christmas and throughout the year.”

This year three quarters of the retailer’s own label cards, wraps, crackers and tags, along with half of its flowers and plants will be glitter-free. This will increase by next Christmas when all flowers and plants will be glitter-free, with all own label products in these ranges to be glitter-free or use a environmentally-friendly alternative by 2020.

In 2016, Waitrose became the first supermarket to cut plastics in its beauty products, using biodegradable paper for its cotton buds. The retailer has also brought forward its target to make all its own-brand packaging widely recycled, reusable or home compostable by two years, from 2025 to 2023.

MORE NEWS
 
Palmer Agencies’ sales and marketing manager shares his thoughts on the 2018 Halloween season....
 
An integral part of Scottish culture, the increasingly popular celebration is expected to be even bigger in 2019...
 
Party and dress-up company has launched its latest catalogue, full of new launches for the 2019 season....
 
A new Guinness World Record has been set by five artists who painted 950 full faces in just four hours....
 
Channel 5’s consumer entertainment programme Do The Right Thing included a segment on controversial fancy dress....
 
Show highlights from the Halloween & Party Expo, taking place from 25 – 27 January 2019....
Get the latest news sent to your inbox
Subscribe to our daily newsletter