Partyworldwide.net columnist and executive director of the National Costumers Association, Ed Avis, found out how retailers and suppliers in the US were feeling ahead of Halloween.
Back in the day, not too long ago, Halloween was a very dependable time of year for bricks-and-mortar costume businesses. Every kid wanted a costume, and parents were happy to shell out a few bucks at the local costume shop. Today so much has changed – the internet, COVID, big box stores – that it’s no surprise that shops and vendors are wondering how Halloween will play out this year.
The National Costumers Association has held several virtual events lately that have put me in touch with members, including our regular members who own stores and our vendor members. What I hear from them is a mixture of surprise, anticipation and exhaustion when it comes to Halloween.
To read the full column in the latest issue of Progressive Party magazine, simply click here.
