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US Halloween expected to be worth $8 billion

Despite the ongoing difficulties faced by the Halloween and party industry as a result of the continuing Covid-19 restrictions, Halloween is estimated to be worth around $8 billion within the US market this year.

Research, commissioned by Couponlawn.com, has revealed that Americans are expected to spend just 10% less than last year, despite only 42% of adults intending to celebrate this year (compared with 57% in 2019).

Unsurprisingly, trick-or-treating is expected to suffer, although 38% of parents will still allow their children to go door-to-door and a further 31% remain undecided.

Some 62% of those surveyed still intend to hand out candy, even if they won’t be going out themselves, while 53% will be decorating their home and 46% will be dressing up in costumes.

As families look for alternative Halloween activities, pumpkin carving has seen a boost in popularity  Рalmost 152 million are expected to get creative this year, compared to just 145 million in 2019. In turn, this increased demand has seen pumpkins rise slightly in price.

The results of the research can be seen in full here.

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