Despite the ongoing difficulties faced by the Halloween and party industry as a result of the continuing Covid-19 restrictions, Halloween is estimated to be worth around $8 billion within the US market this year.
Research, commissioned by Couponlawn.com, has revealed that Americans are expected to spend just 10% less than last year, despite only 42% of adults intending to celebrate this year (compared with 57% in 2019).
Unsurprisingly, trick-or-treating is expected to suffer, although 38% of parents will still allow their children to go door-to-door and a further 31% remain undecided.
Some 62% of those surveyed still intend to hand out candy, even if they won’t be going out themselves, while 53% will be decorating their home and 46% will be dressing up in costumes.
As families look for alternative Halloween activities, pumpkin carving has seen a boost in popularity – almost 152 million are expected to get creative this year, compared to just 145 million in 2019. In turn, this increased demand has seen pumpkins rise slightly in price.