This ad will be closed automatically in X seconds.

“The need to create a perfect party atmosphere is becoming increasingly apparent”

Creative Party’s marketing manager Sheena Bowles talks to PartyWorldwide.net about the power of a good prop.


How important are props to the party industry in 2019?

“In an age of social media, the need to create a perfect party atmosphere is becoming increasingly apparent and important, adding those finishing touches and paying keen attention to the finer details really pays off. For the party industry, it is important that retailers can deliver these fine details through product offering to match the growing demand. Props are one way that hosts and hostesses can add those details and an extra dimension to a party.”

What trends are you seeing across the prop sector?

“We’re seeing rose gold, a recurring colour trend for 2019, take centre stage in terms of props. Think glitter centrepieces, confetti and cake toppers. Rose gold is bringing that je ne sais quoi that customers are looking to add to the party.”

Are there any stand-out best sellers for you?

“Another popular trend we keep seeing reincarnated is the DIY photobooth. This trend is hugely popular with the millennial demographic as a photobooth provides the perfect opportunity for snapping those Instagram worthy photos. Some of our best-selling photo booth prop themes include Jungle, Luau and our Social Snaps inflating photo frame.”

MORE NEWS
party500
 
Spring Fair 2020 will be taking place from Sunday 2 - Tuesday 6 February. ...
baci500
 
The balloon expert outlines key reasons for attending BACI in March 2020....
hp3500
 
The MATCH! programme offers buyers uninterrupted pre-show access to key exhibitors....
amscan500
 
The Amscan team explain more about the new relationship with Warner Bros. ...
greas500
 
The feature focused on New Year's Eve fancy dress costume choices....
nye500
 
Pioneer Europe give a rundown of the top balloon themes for welcoming in 2020...
Get the latest news sent to your inbox
Subscribe to our daily newsletter