The Balloon Council has issued an international press release about being ‘balloon smart’ for this year’s Earth Day, which is taking place on Monday 22 April 2019.
The consumer-focused communication centers on the importance of being ‘green’ and protecting the planet, using Earth Day as a platform to remind people that while clean-ups are important, preventing litter is the best approach.
As a non-profit organisation comprised of earth friendly balloon retailers, distributors and manufacturers, The Balloon Council (TBC) is dedicated to educating the public about the proper ways to use and dispose of balloons.
The release, goes on to explain that the balloon community is deeply committed to promoting green practices for balloon use and reminds consumers of the Smart Balloon Practices which stop balloons from becoming litter.
“Once you let go (of a balloon), you can’t control the path of that balloon,” said Dan Flynn, chairman of The Balloon Council. “While we’re pleased to see that our education efforts have helped to reduce the number of mass balloon releases, it’s important to prevent accidental releases. Make sure that if balloons are used outdoors, they’re secured by a weight so they can’t fly away or drift into power lines, roads, trees or waterways.”
“Balloons are recyclable and biodegradable, but we all need to do our part, pledge to #BeBalloonSmart, and enjoy balloons the green way, every time,” Dan added.
The release concludes with a list of Smart Balloon Practices as well as TBC’s motto: “Don’t let go: Inflate. Weight. Enjoy.”