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Tesco celebrates Smiffys’ award nomination

Supermarket giant and retail partner Tesco has commented on Smiffys making The Licensing Awards shortlist for the Best Licensed Dress-Up or Partyware Range (sponsored by Beano Studios).

As winner of the award for Best Licensed Dress-Up or Partyware Range in 2018 with its Roald Dahl collection for Tesco, Smiffys is particularly delighted to have been shortlisted for its Roald Dahl World Book Day Collection for Tesco (F+F) in 2019.

“We’ve worked hard in collaboration with Smiffy’s and the Roald Dahl team to keep bringing new and exciting ranges into store for our customers so we’re very excited this range has been so well received and shortlisted for this award,” said Nikki Duncombe, buying manager at Tesco.

“We are thrilled to be a finalist, especially with the exciting new Mr Fox, Matilda and Mr Wonka designs added for 2019,” said Dominque Peckett, director at Smiffys. “The additional styles show just how well the range has been received and has ensured the Roald Dahl collection remains a best-seller for the retailer.”

The shortlisting is welcomed by Smiffys as recognition of all work, from the whole team, ensuring licensed collections remain current and on-trend.

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