Summer season boosts group costume sales

Summer is the perfect opportunity for group costume sales, as hen and stag parties, festivals, sporting events and summer get togethers are being planned. With a huge range of licensed and non-licensed options available for all ages, Progressive Party talked to some key suppliers about what’s hot this year and how sales are going.

Now that consumers are able to get together and party again, group costumes are key when it comes to the summer and beyond. The obvious opportunity is for hen and stag parties as the wedding season is upon us, but there are events throughout the summer and also later in the year for all ages, which lend themselves well to group dressing up.

Mark Brett, sole UK agent for Boland tells us: “One of the biggest impacts in the party market of the Europe wide opening up post pandemic is the summer season of festivals and big sporting events. Both of which are major influencers in group dressing up.

“Within sport in the UK, you frequently see various groups in test cricket, football and even Wimbledon, organising a theme amongst themselves which is virtually impossible to predict. Only this week, a retailer told me he sold loads of feather boas for a group of girls going to a Harry Styles concert, and the retailer was located over 200 miles away from the venue.

To read the full feature in Progressive Party Europe digital magazine, simply click here.

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