US-based seasonal pop-up retailer Spirit Halloween has publicly confirmed that it will be opening 1,400 stores for the 2020 Halloween season, following an internet hoax which stated that there would be no Spirit Halloween stores this year.
Halloween fans across the US were misled by a letter circulating around social media, on Spirit Halloween headed paper and allegedly signed by the store, which appeared to reveal it would not be opening for 2020 due to the Covid-19 pandemic.
After being alerted to the internet hoax, the company responded on its Facebook page, saying:
“Dear Halloween Fans,
We heard you’re crushed, disheartened and downright sad. Well, don’t worry, the rumours aren’t true.We are back and we got this covered!
We are safely preparing the best in-store experience possible and can’t wait to welcome you back at our 1,400 locations nationwide – popping up this August! It’s been a challenging year, but we promise to keep the Halloween spirit alive.
Come early, come often and help make this year the #BestHalloweenEver.”
While Spirit Halloween already has a number of protocols in place surrounding the trying on of outfits and masks, this recent update also appears to confirm that there will a number of additional safety rules and regulations in place to ensure the safety of customers.
YouTuber Mak Ralston has apologised for his role in spreading the rumour online, after he created the fake document as a prank for an April Fool’s Day video he released earlier this year.
Follow the official Facebook page for the latest updates from the Spirit Halloween team.