After Halloween fans spent a record $10 billion celebrating the event in 2021, the US retailer says Halloween has become a month-long lifestyle for many in the US.
Spirit Halloween is opening a record number of stores this year, with over 1,450 locations, each full of trends which will have fans ready to haunt throughout October.
Steven Silverstein, ceo of Spirit Halloween, commented: “At Spirit Halloween, we work year-round to develop must-have looks, and 2022 is shaping up to be an incredible year. It’s clear that Halloween has grown bigger than one single day and our goal is to help our guests embrace every aspect of the Halloween lifestyle as they celebrate the season and beyond.”
The retailers 2022 trends range from cult classics to pop culture phenoms and everything in between.
Witches – The classic Hocus Pocus is back with costumes, accessories and entertaining items available. Spirit Halloween expects all witches to be a hit – coven witch, enchantress witch, celestial witch and more.
Binge-worthy and big screen – This year’s key TV and film trends are set to include Stranger Things, Ted Lasso and Yellowstone, as well as film favourites such as Sonic, Beetlejuice, Wizard of Oz and The Addams Family.
Clowning around – Slip on a pair of oversized shoes and walk on the spooky side with legends like Killer Klowns and IT.
Turn heads with horror – Horror remains a fan favourite with characters like Freddy, Jason, Trick ‘r Treat Sam, Ghost Face, and Chucky.
Animating epic ensembles – Inspiration from video game and anime hot list are set to include Minecraft, Naruto, Fortnite, Demon Slayer and more.
Coveted kids – Family favourite characters including Dino Ranch, Bluey, Encanto, Buzz Lightyear and more are set to be big for kids.
Ghouls rule – Group costumes this year include the new Monster High adult collection, Seabrook High Zombies, edgy princesses, villains and more.
Living the Halloween lifestyle – The new Spirit Halloween apparel collection includes t-shirts, tote bags, hats and more, or for a movie night, there are family pyjamas featuring classic horror characters and more.