Spielwarenmesse promises strong party portfolio

Spielwarenmesse 2020 promises a strong party product portfolio, reflecting the diversity of products that make for memorable celebrations throughout the year.

Throughout the year, there are so many special occasions that invite us to decorate our homes, have a memorable party and slip into fancy dress.

As the world’s leading toy fair, Spielwarenmesse (taking place from 29 January to 2 February 2020) is also firmly established as a exhibition hub for festive articles, carnival products and fireworks.

With the party product focused in Halls 8 and 9, trade visitors can experience an abundance of innovative trends and highlights from this product group, ranging from costumes and party accessories to decorations and fireworks.

The Showtime activity area in Hall 8 was introduced at last year’s 70th anniversary of the show and was a resounding success. It provides retailers and buyers with an overview of the latest ideas and highlights from across the party spectrum.

Showtime features a varied, daily programme which shines a light on fancy dress, decor and special occasions. Located at the heart of the activity area, the stage offers an inspiring platform for all kinds of product demonstrations, including catwalk shows, in-store product promotions and live presentations by balloon artists and make-up artists.

“It’s fascinating to see how Showtime effectively brings to life such a wide array of products, presenting them in commercial settings,” said Ernst Kick, ceo of Spielwarenmesse.

“The varied supporting programme at Spielwarenmesse 2020 will go a long way to strengthening the already highly successful product group Festive articles, carnival and fireworks.”

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