Plans for the 73rd Spielwarenmesse are underway and the show will take place from 30 January to 3 February 2024, reflecting a change to the choice of days.
Instead of taking place from Wednesday to Sunday as it has traditionally, the 2024 show will run from Tuesday to Saturday. The decision was made in response to the annual footfall analysis and the survey conducted with exhibitors and visitors.
The survey revealed that the majority of participants agreed that the Sunday was unsuitable. The conclusion was drawn by participants from both Germany and internationally.
Christian Ulrich, spokesperson of the executive board at Spielwarenmesse, commented: “In addition, many attendees expressed a preference for an additional day during the week. At the same time, we’re sticking to the Saturday after listening to the needs of our specialist retailers, who continue to play an important role.”