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Spielwarenmesse launches digital platform

Spielwarenmesse Digital features a live programme with digital inaugural event and presentations, with compact overview of trends and new introductions.

For the originally planned period of the trade fair, from 2 to 6 February, Spielwarenmesse Digital is offering a comprehensive live programme for all participants. Alongside a variety of communication tools, the platform also offers a compact overview of the trends and innovations in the industry.

Registration is open now and buyers can register at and set up their personal profile. Previously purchased tickets to the show, will remain valid for the digital platform.

Presentations from the Toy Business Forum will be streamed via the platform on all five days. Topics cover a wide range of titles from trends to marketing, to sustainability and digitalisation. LicenseTalks product presentations will also be streamed from exhibitors.

In addition, Spielwarenmess Digital will provide a compact overview of all participating businesses and their product ranges. Retailers can made direct contact with exhibitors using various tools including private chats, group chats, and audio and video calls.

The networking area of the platform recommend appropriate contacts for each participant, and using the search function, buyers can also easily find their trading partners and network with them.

Christian Ulrich, spokesperson for the executive board at Spielwarenmesse eG, commented: “In Spielwarenmesse Digital, we are setting new standards. With this platform, we are providing the international toy community with an extensive industry network that will enable them to exchange ideas and develop new business relationships.”

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