Spielwarenmesse is back

Organisers say the 2023 show has turned into a ‘grand reunion’ with plenty of highlights.

Following a three-year enforced break, Spielwarenmesse is back next week from 1 to 5 February, and organisers are promising a unique experience with the introduction of many added value innovations, alongside the tried and tested structures, in particular to ensure that networking requirements are met.

Christian Ulrich, spokesperson of the executive board at Spielwarenmesse, commented: “IN recent months, we have experienced a thoroughly positive response on the part of the industry – everyone is looking forward to meeting up again after such a long time.”

For the 2023 show, a total of 2,142 companies from 69 countries will be presenting new products. Of these, 402 are exhibiting for the first time. There are 13 product groups, with a new section for service for trade and industry in hall 7, covering testing and inspection institutes as well as packaging manufacturers and marketing service providers.

A number of country pavilions will also premiere, including France, Ukraine and Uzbekistan, who will be represented together on a pavilion.

The RedNight party will launch on Thursday 2 February in the heart of the exhibition centre with over 140 exhibitors inviting visitors to free parties on their stands from 6-10pm. And throughout the day, a number of activities will take place. These include the outside igloo from Zapf Creation in the park, and various selfie spots such as the Barbie Cabrio Corvette from Mattel, the giant wooden truck from Brio in the exhibition forecourt, and benches occupied by popular licensing figures in the halls.

Spielwarenmesse TV is also available throughout the online platform, with hosts Jenny and Rob welcoming interviewees to share their impressions of the show. There will also be live streams of elements such as the ToyAward announcements and the Toy Business Forum.

Christian concluded: “In its dimensions, the Spielwarenmesse will be very close to the usual pre-pandemic levels and will have a broad spectrum of products and services on display. We have continued to develop the content in line with requirements and the various target groups, so that our visitors can benefit appreciably from the added value of being on site.”


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