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Smiffys signs Masha and the Bear licence

In a deal brokered with Lisle Licensing, fancy dress and party company Smiffys has acquired the popular preschool Masha and the Bear licence, to be used across both costume and tableware.

The popular animated series has become a firm favourite with children across the world, thanks to the adventures of little Masha and the loveable ex circus performer bear.

Children will be able to bring the magic of Masha to life with a range of officially licensed costumes from Smiffys, set to launch at the start of 2021. Masha and the Bear tableware will also be coming soon, allowing children to have fully themed parties featuring their favourite cartoon characters.

Smiffys Masha and the Bear range will be available in the UK, Germany, Austria, Switzerland, Spain and Portugal.

Costumes are available for pre-order now.

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