The partnership will see dress up and party supplier, Smiffys, manufacture an official range of costumes and accessories for the leading toy brand.
L.O.L. Surprise dolls have been the number one in global toy sales for the last three years running. Known for their stylish outfits and matching colourful hair dos. Smiffys will combine its costume expertise with L.O.L. Surprise signature style.
The new Smiffys collection will feature both everyday costumers and Halloween designs, based on the fashion doll collections.
Dominique Peckett, Smiffys director, commented: “The L.O.L. Surprise brand is instantly recognisable across the globe and the characters will translate perfectly into costume. We are delighted to have added L.O.L. Surprise to our children’s licensed portfolio.”
Smiffys L.O.L. Surprise and L.O.L. Surprise O.M.G. collections will be available in the UK, EU and EEA. Contact firstname.lastname@example.org or call 0800 590599 to pre-order.