Smiffys secures £20m for global expansion


Lincolnshire-based fancy dress and party expert Smiffys has secured a £20m NatWest boost in order to help the company further its expansion into the global market.

The family-owned business employs more than 200 staff across its head office in Gainsborough and creative team in Leeds, where the costumes are designed.

Smiffys currently sells to retailers in 42 countries, via distribution centres in China, Germany, Australia and the US. The funding package will enable the company to continue expanding and developing the business in all markets.

“We are delighted to have re-banked with Natwest as they are a bank that truly understood, and were able to facilitate, our UK and international growth aspirations,” Elliott Peckett, director at Smiffys, told PartyWorldwide.net.

“The fact that Smiffys were the final re-banking deal that Natwest commenced prior to Covid-19 and signed after lockdown speaks volumes about their confidence in our business and management team to not only come through this period of uncertainty, but to be a stronger and more sustainable business on the other side. We are looking forward to achieving our ambitious growth plans with their support.”

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