Smiffys launches new range for EU market

Fancy dress and party company Smiffys has launched a new Carnival Collection – a range of costumes which has been designed exclusively for the European market.

Based on the latest worldwide fancy dress trends, the exclusive range is perfect for groups, families and couples who like to dress up and party. The uniquely designed collection features an exciting range of costumes including sailors, Vikings, Medieval knights, 50s looks and vibrant Flamenco dancers, with versions to suit the whole family.

Designed for maximum impact retail display, the innovative collection is packaged on hangers rather than in packets, allowing customers to touch the quality materials and get up close to the design details.

“We presented the range – which contains more than 60 unique SKUs – at Nuremberg Toy Fair earlier this year and had some really positive feedback,” said director Dominique Peckett. “It’s part of a trend we are seeing, where there is more demand for family costumes so that parents and children can all get into the spirit of the occasion together!”

Carnival Collection is being made available at value-for-money price points while maintaining the premium quality that Smiffys is renowned for.

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