Smiffys goes global with L.O.L.

Having signed the initial deal in 2021, Smiffys and MGA Entertainment’s relationship continues to grow as their L.O.L. Surprise! and L.O.L. Surprise O.M.G deal has been expanded into Australia and New Zealand.

The collection is set to include everyday costumes and Halloween designs, based on the fashion dolls.

Smiffys L.O.LDominique Peckett, director at Smiffys, commented: “Australia is a huge growth area for us, and we look forward to bringing this global brand to the costume market in this territory.”

Smiffys first officially licensed collection of L.O.L. Surprise! costumes and accessories will launch in the UK, EEA, EU and Australia later this year.

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