Having signed the initial deal in 2021, Smiffys and MGA Entertainment’s relationship continues to grow as their L.O.L. Surprise! and L.O.L. Surprise O.M.G deal has been expanded into Australia and New Zealand.
The collection is set to include everyday costumes and Halloween designs, based on the fashion dolls.
Smiffys first officially licensed collection of L.O.L. Surprise! costumes and accessories will launch in the UK, EEA, EU and Australia later this year.