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Smiffys extends licensed baby dress-up collection

Fancy dress and party company Smiffys has announced a number of new high-profile licensed costume ranges for the youngest members of the family.

The new baby lines include printed babygrows and other accessories for a number of classic and nostalgic children’s characters.

A brand new licence for Smiffys, Fun with Spot dress up costumes will be launching in time for World Book Day 2020, in perfect time for Spot’s 40th anniversary in 2020. The deal for the officially licensed costumes was brokered by Penguin Ventures and the costumes themselves feature a yellow all-in-one, complete with a corresponding yellow hat and puppy detailing.

Elsewhere, Smiffys has extended two of its existing licences – which already offer adult, child and preschooler lines – to include the youngest members of the family.

The officially licensed Roald Dahl costume collection now includes new baby dress up with the launch of the Willy Wonka baby costume, while an official Where’s Wally baby dress up set is also due launch in time for World Book Day 2020.

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