Smiffys debuts at Camper Calling

The family festival in Warwickshire is known for its fancy dress themes, and Smiffys was there to help visitors party across the weekend.

Costumes were the centre of attention at the August bank holiday festival. Friday night saw ABBA tribute, Bjorn Again perform, so Smiffys 70s disco costumes were a hit throughout the weekend, as fans donned the bold looks from the famous four over the decades, with the pink Dancing Queen all-in-one becoming a best seller amongst the men.

Saturday’s carnival theme saw everything from peacocks and dinosaurs, to hippies and pirates. Feather headdresses, coloured wigs and animal latex masks flew off the stand as those who hadn’t prepared for the themes joined in.

Sunday rounded off the weekend with the easiest game of Where’s Wally? ever, as festival goers dressed up in the iconic stripey T-shirt and hat combo. As the official licensee of Where’s Wally costumes, Smiffys enjoyed a busy stand throughout the day as families joined in the fun.

A spokesperson for Smiffys commented: “The event was proof that festival fancy dress is back with a band, and not just for the adults, with whole families getting involved across the whole four-day event.

“It was great being back amongst the crowds dancing in fields, adding a bit of extra fun with Smiffys costumes. We received great feedback across the weekend. It was amazing to hear how many people already use Smiffys as their go-to fancy dress brand and how excited new customers were to discover us.”

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