Smiffys and Manic Panic launch second wig collection

Following the success of their debut range launched in 2020, the two companies have partnered again to create a second collection of colourful wigs.

The new line adds 14 fancy dress wigs to existing styles with new colourways found in Manic Panic’s hair dye selection, including vibrant colours and their iconic Creamtones pastels. Some of the new wigs include Super Lizard, Vivid Rainbow, Pink Passion, Cleo Rose, Creamtone Dreams, Lavender Mist, Fairy Queen and Misty Rainbow.

New styles have also been added, including Ombre Curl Girl, a full, tightly curled wig, and Ultra Vamp, a poker straight, extra long look.

Tish Bellomo, co-founder of Manic Panic, commented: “We are so excited about this latest collaboration with Smiffys.”

Snooky Bellomo, co-founder of Manic Panic, added: “It has been a pleasure working with their team on these fabulous fun fashion wigs.”

Dominique Peckett, director of Smiffys, continued: “Our first collection with Manic Panic has been a great success and we can’t wait to release the new designs.”

The new range is vegan, heat stylable and hand washable. They can be restyled again and again to create new looks to suit every mood.

The licensing agreement between Smiffys and Manic Panic was brokered and is managed by Manic Panic’s exclusive licensing agency, Pacific Swell Brands.

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