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Rubies welcomes Justin McGiffin as head of licensing

Justin joins the company with a wealth of experience, with previous roles at The Walt Disney Company, Jakks Pacific and most recently as licensing director sales at Rovio Entertainment.

In his new role with Rubies, Justin will oversee EMEA licensing responsibility across all categories, while leading and managing the licensing team.

Justin is a seasoned professional with extensive experience across global markets, and offers expertise in initiating, negotiating and executing consumer product contracts for some of the largest brands and properties in the world. He has also been responsible for delivering successful distribution platforms for sales across multiple regions and building collaborative sales partnerships to deliver broad distribution at retail.

Mike O’Connell, managing director, said: “It’s exciting to see Rubies grow, as we acquire new licences, whilst building and expanding upon existing ones. To do this we needed a head of licensing who is inspiring, ambitious and has experience within the industry.

“Justin is the perfect choice with his back-catalogue of senior roles at some of the most prestigious global brands in the toy and entertainment world, as well as his motivation and brand development skills.”

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