As the industry shakes itself off from lockdown, Rubies Masquerade and Bristol Novelty are delighted to announce the merger of their operations and office functions.
“It’s a real marquee licences meets fashion-forward fun proposition for all our retail partners,” said executive director Peter Warton. “The Rubies and Bristol product lines just complement each other so well. Harry and Sally, Butch and Sundance, MIB, Mr and Mrs Smith, Buzz and Woody, Batman and Robin… the list goes on.”
Mike O’Connell, coo Rubies Masquerade and managing director at Bristol Novelty leads the integration and merger of resources, facilities and processes. Having successfully restructured and modernised the Bristol Novelty business over a two year period, Mike has been extremely busy these past few months building the foundations to bring the Rubie’s UK group of companies together.
Having already rolled Mask-arade into Bristol Novelty earlier this year, the company now closes the loop to consolidate considerable resources toward bringing fun and laughter to consumers across the UK. Its remit is to make it easier than ever for its retail partners to offer great products to their customers.
The new Rubie’s e-commerce trade website which launched on 19 July marks the beginning of its transition to e-commerce and tech-led partner engagement. Those in the know can’t possibly miss the similarity to Bristol’s established trade website. Forward-ordering, fulfilment services and bulk order upload are just a few of the great tools now available to all customers. Add to that an effective window into all corners of Rubie’s consolidated group product warehouses and the entire portfolio is at retailers’ fingertips.
Like many organisations around the world, Rubie’s group of companies must adapt and change to navigate the significant economic consequences of Covid-19. Today the company says farewell to Holly Oldham. “We of course thank her for her significant efforts. In addition to her return stint as managing director, Holly has been a long-term and talented licensing executive with Rubies UK over many years. Holly is particularly gifted in the art of public speaking and persuasive presentations and has a thoroughly engaging demeanour with sharp wit. Rubie’s wishes her well for the future.” the company said in a statement.