Rubie’s Makes Dreams Come True

Rubie’s UK teamed up with Tesco and greetings company Hallmark for a Beauty and the Beast competition which saw a dream princess dress design turned into reality.

The competition, which was launched to coincide with a special Disney Beauty and the Beast greeting card FSDU going into Tesco stores, attracted almost 300 entries, with the yellow and blue dress designed by Devon-based Poppy deemed the best.

Poppy and her entourage travelled to London last Tuesday (24 October) to see their beautiful dresses, matching crown and long gloves which had been specially made by Rubie’s.

“Poppy’s dress was inspired by her own imagination for her and her best friend. It is always a privilege to get involved in such a competition, helping to make such a beautiful unique design come to life,” commented Zoe O’Connell, brand manager at Rubie’s UK.

“This is beyond anything we could have hoped for,” added Ellen Harrison, Hallmark’s marketing and events manager who was at the unveiling event at Shoreditch Town Hall.

Her colleague Esther Key, licensing and consumer marketing manager, explained that the rationale had been to: “create a competition that encompassed the creativity of Hallmark, encouraging the use of their imagination, as well as creating something they could share with someone they hold dear to them. We are delighted that both Tesco and Rubies helped in making dreams come true.”

MORE NEWS
PHil Grabo
 
After six years of valued and appreciated work at Grabo, Phil Bardsley, UK business development manager, will leave the company....
MAD Product
 
Following rapid growth in the UK, US and Australian markets, MAD Product has expanded its team with a new creative product developer....
Boland 2
 
In March 2024 Boland launched its new catalogue featuring hundreds of new items of party wear for young and old alike. ...
B&LLAs
 
The finalists in the Product, Property, Retail and Rising Star categories for the Brand & Lifestyle Licensing Awards 2024 have officially been revealed....
Morph Costumes 2
 
The co-founder and ceo of Morph Costumes recently joined host Sebastian Schieke on the popular podcast....
Licensing for retail
 
A survey at the recent Licensing for Retail Day has highlights retailers has provided insight into the role licensing plays in retail business strategies....
Get the latest news sent to your inbox
Subscribe to our daily newsletter