Following the successful introduction of its adaptive range, Rubies has announced the addition of sustainable costumes to its offering.
Rubies has enhanced its current green practices with the introduction of its first collection of costumes which are 100% recycled recyclable and completely reclaimable. The products will also feature lower impact packaging which is reusable with pop out characters.
Costumes will be available in children’s sizes from toddler to 9-10 year-olds, featuring some of the most popular characters from ranges including Marvel’s Iron Man, The Hulk, Captain America and Star wars; Storm Trooper and Darth Vader.
As part of its commitment to consumers, Rubies has always acknowledged the need for industry changes to tackle the ongoing climate crisis and made it their mission to lead the way with eco-friendly and sustainable products and packaging.
Managing director, Mike O’Connell, commented: “This is not the first step Rubies have taken towards becoming a more sustainable and eco-friendly business and it won’t be the last, but it is certainly the biggest leap we have taken.
“From initial conception right the way through to production and distribution, we knew that this range of costumes would bring real change. We are proud that we are using our position as industry leaders to create a wave of transformation and that we can be a positive example as a business.
“We’d also like to thank the licences we work with for their support of this significant stride forward and the support to ensure we produced costumes to represent their incredible characters, encourage play and are environmentally friendly.”
The costumes will be launching in April 2022 and will be available from Rubiesuk.com.