Rubies has signed a new licensing agreement with BBC Studios to produce and distribute costumes and accessories from Bluey in the UK.
The deal marks a significant expansion of Rubies existing licensing for Bluey products in Australia, underscoring the company’s commitment to creating high-quality, authentic costumes that capture the spirit of the beloved animated series.
Building on its success in Australia, Rubies is eager to introduce an engaging range of dress-up options that will allow young fans to embody their favourite characters and immerse themselves in the world of Bluey and her family.
“We are thrilled to expand our collaboration with BBC Studios to bring Bluey costumes and accessories to families and fans,” said Fran Hales, head of portfolio and marketing at Rubies. “Our partnership aims to capture the charm of the animated series, offering an array of costume options and accessories that reflect the beloved characters while ensuring exceptional quality and innovative design for all who embrace the magic of Bluey.”
“We are delighted to expand our partnership with Rubies, adding Bluey costumes and accessories to their UK range. We are confident that Rubies’ new Bluey dress-up options will be popular with families on this side of the world, after the positive reception they received in Australia”, said Anita Majhu, head of licensing (softlines) at BBC Studios.
The expansion of Rubies’ Bluey licensing marks a significant milestone in the company’s dedication to providing everyday play costume experiences for fans. By leveraging its expertise in costume design and manufacturing, Rubies is poised to introduce an assortment of Bluey costumes and accessories that will resonate with the show’s growing international fanbase, fostering creativity and storytelling through imaginative play.
Bluey costumes will be available soon from its online shop or one of Rubies’ dedicated customer service agents.
