Rubies extends plush toy offering

Rubies has unveiled a tantalising addition to its plush offering  – the Kidrobot Yummy World collection.

With food plushes becoming a trend in recent years, Yummy World provides an imaginative take on our favourite snacks and sweet treats capturing the hearts of people of all ages.

The Yummy World collection features a variety of characters for fans of all ages. From the Carnival Small Plush Assortment to the Arnold & The Puffs XL Plush, each product is crafted with meticulous attention to detail and a sprinkle of whimsy.

The Cheezy Pie Pizza Plush is a vibrant treat that all pizza lovers will adore. For those with a sweet tooth, the Samantha S’more Large Plush and the Ben Chocolate Donut Plush are irresistible choices.

One of the standout pieces in the collection is the Breezy and the Twists Large Plush. The Stacks Pancake Plush offers a fluffy twist on breakfast favourites, while the Fernando The Fries Large Plush brings a touch of playfulness to everyone’s favourite side dish.

“We are thrilled to introduce the Kidrobot Yummy World collection to fans of Rubies and collectors alike,” said Fran Hales, head of portfolio and marketing at Rubies. “These delectable plush toys are not only incredibly cute but also serve as a celebration of the joy that comes from embracing the fun and imaginative side of play, whilst making perfect additions to the collection of any Kidult.

“These adorable plushies will certainly provide plenty of food for thought with retailers this Christmas.”

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