The company has acquired a new 35,000 m2 warehouse near Venlo in the Netherlands to expand its EMEA distribution.
The latest DC and fulfilment centre increases Rubies strength in distribution and reach, while saying two steps ahead. The warehouse is the latest in a series of empowering business expansion plans.
Valued customers across Northern Europe can expect faster deliveries and a higher availability of stock.
Mike O’Connell, managing director at Rubies, said: “With demand for our assortment increasing exponentially, we are continuing to invest in tech, infrastructure and distribution. Our logistical model allows us to fully capitalise on the multi-channel model we have established. This latest DC is just one part of a number of significant changes that are happening and underpins our strength in category and supply in European distribution.”