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Rubies celebrates Star Wars with Disney’s Gift of Play campaign

The costume supplier has teamed up with long term licensors, Star Wars, and Disney, to launch a new media and PR campaign called ‘The gift of play’.

Hosted on a dedicated website, the campaign encourages adults and children to have more shared imaginative playtime together.

The gift of play initiative will also see a takeover of Rubies’ social channels and website, with the aim of inspiring consumers through unique and engaging Star Wars content, while getting them excited for the upcoming releases on Disney+, as well as encouraging the gifting of toys and costumes as a means to play and bond.

New media will be created for Rubies social media, as well as strong influencer and press marketing campaigns and retail takeovers.

Rubies’ Star Wars range in support of The gift of play campaign includes The Mandalorian, Boba Fett, Deluxe Darth Vader, Grogu, Poe X-Wing Fighter, Rey and an inflatable Jabba the Hutt, with the majority in both children’s and adult’s sizes, enabling the whole family to enjoy Star Wars themed fun.

Fran Hales, head of content and marketing, commented: “We are thrilled to be part of The gift of play, working closely with Lucasfilm and Disney on their innovative and exhilarating marketing campaign. The gift of play campaign is an opportunity to not just showcase our products, but also to promote dress-up as a key part of Disney’s legacy for creative storytelling, while immersing both adults and children into the shared world of imaginative playtime together.”

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