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Rubies appoints country manager and head of sales for Germany team

Alexandra Knack has joined Rubies as country manager and Stefan Brandenburger as head of sales.

As Rubies rejuvenates its European operation and continues to expand across the continent, its German division has welcomed two new experienced personnel to spearhead its sales operation in the region.

The company says its ever-evolving 365 business approach will now be embodied in Germany by Alexandra Knack and Stefan Brandenburger.

As country manager for Germany, Alexandra has a decade of experience in the toy and entertainment industry. Her roles range from classic retail in her parents’ toy store, to over a decade at Muller Handels in Ulm, where she held the title of senior buyer for girls, babies and trendy toys, to six years at Toys ‘R’ Us in Cologne as a buyer. Alexandra has extensive knowledge of trend forecasting and her industry knowledge has become enhanced by a wide range of experience.

Alexandra’s position as country manager will be directly responsible for developing Rubies’ business model in Germany, Austria and Switzerland, ensuring agreed business objectives are met within the territory, as well as implementing visionary sales and marketing tactics to ensure Rubies upholds its reputation while driving local growth.

The company adds that: With an innovative, solutions orientated and team-driven mind set, Alexandra will also focus on events planning and developing Rubies’ relationships within the territory, while maintaining the daily management of Rubies Team GSA.

Responsible for driving business, Stefan’s role as head of sales will be to oversee the implementation of both new business plans and strategies for various retail channels and executing new product launches and promotions.

Mike O’Connell, coo, commented: “Both Stefan and Alexandra’s reputation precedes them as two of the best minds in the German toy and party market and I am excited to see what they can bring to the table, both in executing our pre-existing business plans and in creating unprecedented growth for our German business.

“Our German team has a strong driving force behind it with innovative ideas which will enable us to evolve as a company in our multinational directive and I am proud to welcome both Alexandra and Stefan to the team to pave the way for a Rubies in Germany, the likes of which have never been seen before.”


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