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Rubies adds He-Man and the Masters of the Universe to its offering

The iconic property from Mattel will join the dress-up supplier’s 2022 collection with the addition of He-Man: Masters of the Universe and The Masters of the Universe: revelation.

He-Man returned to screens in 2021 with both the critical and fan-acclaimed series on Netflix, Masters of the Universe: Revelation, and He-Man: Masters of the Universe. The new series has sparked a rejuvenation of the brand for a new generation of fans.

Off the back of the series, Rubies will be launching deluxe children’s costumes for both He-Man and Skeletor, along with a He-Man accessory kit. The new range will be available across EMEA later this year.

Georges Ghougassian, group director licence and brands, commented: “He-Man has been on TV screens for almost 40 years now and its legacy is one we are delighted to add to our costumes collection. With both Masters of the Universe: Revelation, and He-Man: Masters of the Universe, we are welcoming in the next chapter of the He-Man and are honoured to be able to bring this icon and his arch-nemesis Skeletor to life for a new audience.

“This latest addition to Rubies is also a testament to the incredibly strong relationship we share with Mattel, and we are delighted to bring these beloved characters to life through dress-up.”


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