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Rubies adds Amelia Fang to portfolio

Rubies has announced another addition to its expanding licensed portfolio with quirky gothic children’s book character from author and illustrator, Laura Ellen Anderson

Rubies’ new costumes will feature Amelia Fang, the lead character, and her signature spooky outfits in a variety of sizes. The company will design, market, manufacture and distribute the range in the UK next year.

The fan-favourite book series adds to Rubies’ extensive list of official licences, with everything from the superheroes of Marvel and DC to kids favourites with Dennis the Menace and Horrid Henry.

The Amelia Fang book series, (published by Farshore/HarperCollins UK) has sold over 380,000 copies in the UK, and has been translated into 24 languages worldwide. It follows a little vampire with a big heart through adventures in the city of Nocturnia.

Aimed at seven to nine year olds there are currently seven books in the series and the highly versatile character of Amelia Fang works equally well with World Book Day and Halloween ranges.

Tracey Devine-Tyley, head of licensing and portfolio EMEA, commented: “We understand how important reading is to children as it helps develop their minds and imaginations and we strive to support this through any of the licences we hold which celebrate reading.

“Amelia Fang is a fantastic licence for us to acquire as it is a beloved book series, with a strong and growing group of fans consisting of both children and parents.”

Laura Ellen Anderson, creator of Amelia Fang, added: “I’m so excited to see Rubies bring the Amelia Fang costume to life. It’s wonderful to know that my fans and readers will be able to easily access this costume which can be worn for events such as World Book Day and Halloween, or just for fun.”

The costumes will be available to order early next year on www.rubiesuk.com.

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