A US survey by Prosper Insights & Analytics and the National Retail Federation (NRF) found seven in 10 consumers are planning to celebrate Halloween this year.
The NRF predicts that consumers will spend $10.6 billion on Halloween this year, up from $10.1 billion in 2021. The top ways consumers plan to celebrate are with sweets (67%), outdoor decorations (51%), costumes (47%) and attending or hosting a party (28%).
Spending on costumes and decorations is set to reach record levels. Costumes will make up the largest category of spending, with sales projected to hit $2.9 billion, the highest since 2017.
40% of respondents said they will buy their Halloween items in discount stores, 36% will shop at speciality Halloween or costume stores, and 31% will make purchases online.
NRF president and ceo Matthew Shay, commented: “Halloween is an exciting time for many families, and that enthusiasm is reflected in the number of Americans who plan to celebrate the holiday this year.
“As consumers continue to return to pre-pandemic behaviours, retailers are prepared to meet that demand and help make this holiday a fun and memorable one.”
