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Rubies launches new Wednesday collection

The new collection allows fans to dress up in looks inspired by the number one most-watched series on Netflix.

Rubies has announced a new addition to its licensed portfolio with an officially licensed dress-up collection for Wednesday, MGM’s record-breaking series on Netflix.

Rubies has created a full range of costumes and accessories inspired by the series, including Wednesday’s Rave’N dress, which she wore for the dance sequence which took social media by storm, and the iconic school uniforms for kids and adults. Accessories include wigs and a Thing shoulder sitter.

With more than two billion impressions on TikTok, Wednesday’s dance has given fans a chance to try out her moves and share their versions with the world. The Rave’N dress will make it easy for fans to embrace their inner Wednesday at Halloween.

The new collection includes something for all the family to meet demand for matching costumes for families, couples and friends. The collection will also continue to expand.

The deal was brokered in Europe, and the Middle East by Wildbrain CPLG, which represents MGM in those territories.

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