Pioneer Europe readies Halloween range to kickstart Q4

Balloon expert Pioneer Europe is focusing its attentions on kicking off Q4 2019 with a stand-out range of Halloween balloons to attract consumers in-store.

Fashion-led and classic Halloween designs sit alongside each other in the Qualatex offering, with clever shaped foils and printed latex designs ensuring that retailers have a wide range of product to choose from.

On-trend monochrome and rainbow themes are both incorporated into the showstopping Halloween Cupcake, which is compete with skull and bats, while child-focused designs include fun, quirky concepts such as the 22” single Bubble balloon in Halloween fun font and an 18” foil featuring contrasting Halloween Jack faces, both ideal for kids’ parties.

Those looking to raise a giggle with their guests can also do so using the ‘I’m here for the Boos’ and ‘trick or treat yo self’ text balloons, which are guaranteed to catch attention.

“Halloween continues to grow in importance for all ages of UK consumers, so it’s essential for any party retailer to have an on-trend offering to suit every party from fun kids’ celebrations to “scarier” affairs,” says head of marketing Julie Dommett.

“Our 2019 collection covers all eventualities and is sure to have the wow-factor in window displays and across all marketing materials.”

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