Pet costumes expected to see 4% growth

More than 31 million people across the US will be dressing their pets in costumes this year, roughly 4% growth on last year.

The latest report issued by the National Retail Federation (NRF) spoke to almost 7,000 consumers and found that this Halloween could be a howling good time for pet costume retailers, as the American public is expected to spend around $480 million on outfits for their furry friends.

“One of the biggest trends this year is the growth of spending on pet costumes,” said Prosper Insights’ executive vice president of strategy Phil Rist. “Out of the Americans planning to dress their pets in costumes, millennials (25-34) are most likely to dress up their pets, the highest we have seen in the history of our surveys.”

The most popular cat and dog costumes are expected to be pumpkins (11.2%), hot dogs (7.4%) and bumblebees (4.9%).

Party product and dress-up company launches its latest officially licensed line....
Fancy dress and party shop Carnival Costume is closing after 13 'absolutely fantastic' years in the party trade....
Katy Perry has embraced novelty costume to appear in a music video with Taylor Swift....
A public row has erupted over plans to build a £3,000 model out of balloons....
Fast fashion high street retailer has launched a dress-up range starting at just £7....
Amscan's Mel Beer talks new dress-up franchises and upcoming portfolio additions....
Get the latest news sent to your inbox
Subscribe to our daily newsletter