More than 31 million people across the US will be dressing their pets in costumes this year, roughly 4% growth on last year.
The latest report issued by the National Retail Federation (NRF) spoke to almost 7,000 consumers and found that this Halloween could be a howling good time for pet costume retailers, as the American public is expected to spend around $480 million on outfits for their furry friends.
“One of the biggest trends this year is the growth of spending on pet costumes,” said Prosper Insights’ executive vice president of strategy Phil Rist. “Out of the Americans planning to dress their pets in costumes, millennials (25-34) are most likely to dress up their pets, the highest we have seen in the history of our surveys.”
The most popular cat and dog costumes are expected to be pumpkins (11.2%), hot dogs (7.4%) and bumblebees (4.9%).