Brand new partyware brand Hootyballoo officially launched its unique, trend-led party products to the UK retail trade at Spring Fair, making the most of the show’s broad visitor profile.
Introducing a number of stylish partyware and balloon collections to the trade for the first time, Hootyballoo is a new brand created by the dedicated team behind parent company Club Green.
“We’ve had a fantastic reception to the new brand and the new ranges,” said Hootyballoo’s project product manager Meredith Williams, “they have been really well received. Visitors to our stand, including many existing customers, are telling us that it’s great to see something new and innovative on the market, so we couldn’t be happier!”
Club Green will continue to offer and evolve the traditional and timeless party and craft products that it has become well-known for over the past 30 years, acting as a parent company to the new brand.
“Hootyballoo appeals to many of our existing customers but also a completely new customer base for Club Green,” Meredith continued. “It’s a playful brand and we’re having lots of fun with it. We think party products should be as much fun as possible; for us to design, for retailers to source and for consumers to buy!”
The launch collections include unique hen night, baby shower/gender reveal, wedding and a number of everyday designs.
Each design-led collection has been carefully created to offer a mix and match option for retailers, with a base of three complimentary metallic colours to choose from; rose gold, silver and gold.
“Bride Squad has been particularly popular so far,” said Meredith. “Retailers are very pleased that it’s not another pink! It’s on-trend and very Instagrammable, which is what consumers are looking for these days. We have acquired lots of new customers at this show which we are very pleased about!”
“We are really excited about many other new ranges that we have in development,” added Club Green director Michele Gaudelli, “including our new Halloween and Christmas ranges which will be launching later this year. Our very talented in-house design team are currently having lots of fun developing new innovative ranges for SS20!”