The brand is offering consumers points as they spend, which can be redeemed for exclusive discounts.
Announced on Carole Middleton’s Party Pieces Instagram account, the brand explained the Rewards club: ‘You’re officially invited to the Party Pieces Rewards club, where you can earn exclusive rewards when you shop.
‘You’ll also get access to exclusive discounts, early product launches, shipping benefits and more.’
Members will receive 40 Party Points when they create an account, and one Party Point for every £1 spent, with an extra 200 for every £50 spent.
10 Party Points will be awarded when customers follow the brand on Instagram or Pinterest. 100 points will give customers £5 off purchases.