The festive articles, carnival and fireworks section of Spielwarenmesse Toy Fair in Nuremberg will be featuring a new Showtime area for the 70th anniversary of the show, which is taking place from Wednesday 30 January – Sunday 3 February, 2019.
The new area will see the party and carnival product group – which is based in Hall 9 – showcasing a dynamic activity and promotion area and offering a number of innovative ways for exhibitors to get involved.
In light of the growing international character of the party, festive and carnival sector segment and in response to demand from exhibitors for a larger area, this vibrant category has now been extended into part of Hall 8.
The new, 200m² promotion area, dubbed Showtime, will play host to an entertaining programme of events each day. A catwalk show will take place three times a day, while other innovations from the sector will be shown in their best light during hands-on demonstrations.
“This step enables us to better reflect the diversity of this product group for buyers and retailers,” said Ernst Kick, ceo of the Spielwarenmesse Toy Fair. “It will also allow us to provide manufacturers with an even more effective marketing platform.”
Exhibitors can find further information on the activity area and find out how they can be involved at www.spielwarenmesse.de/en/showtime-application. The closing date for registrations is 15 December 2018.