Celebrating its 70th anniversary next year, Spielwarenmesse is making some major changes to the event, which will be taking place from 30 January to 3 February 2019 in Nuremberg.
A number of product groups will be restructured or reconceptualised, with ground-breaking developments in the pipeline for the Festive Articles, Carnival and Fireworks sector.
Initial consultationss with exhibitors took place at this year’s event and the response so far has been positive. Hall 9 – which traditionally houses the party exhibitors – will be undergoing some considerable changes.
Most notable is the exciting new space which will be added to Hall 8 – a dedicated Activity Area, which will give exhibitors the opportunity to showcase their porfolio via fashion shows and product demonstrations for maximum exposure.
This Activity Area is expected to be a highlight for the Festive Articles, Carnival and Fireworks product group and the extra space and the growing international composition of this sector will allow the party sector to be reflected more broadly.
According to ceo Ernst Kick, this is an important and essential step that will initially require some patience from retailers and buyers: “At first, it may take a little getting used to as some exhibitors will be in new locations,” said Ernst, commenting on the changes. “We’ll do everything we can to ensure that our new signage and navigation are as clear as possible.”
“These steps are necessary if we are to respond to the changing market and reflect the needs of buyers and retailers,” he added.