All eyes were on party earlier this week, when Claire Grasby, md of Party Delights, spoke to the team at BBC Breakfast about the upcoming Frozen II cinema release and how it has already affected the company’s children’s party business.
The three-minute prime-time interview took place earlier this week, on Monday 18 November, with Claire speaking to presenter John Maguire about the launch of the long-awaited sequel, which comes six years after the first.
“The last few weeks have really really ramped up,” said Claire, speaking from the retailer’s busy warehouse in Manchester. “We are now seeing that Frozen – as a party theme – is twice as big as the next biggest theme. It’s accounting for about 50% of our girl’s party sales at the moment as well, so yes, absolutely huge!”
Party Delights has a wide range of Frozen II product, including plates, cups, napkins, table covers, pinatas, balloons, cut outs, party bags, party bag fillers… “Everything that might be needed for a party!”