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Party City unveils Boo-Loon Land in New York to kick off Halloween

Boo-Loon Land is a first-of-its-kind immersive pop-up balloon installation opening for a three-day, Halloween-themed experience.

The new experience which is located on Fifth Avenue in New York is designed for all ages and will run from Friday, 15 October to Sunday, 17 October. Guests can register for complimentary tickets to attend at

The walk-through spook-tacular experience will display Party City’s most creative balloon installations as guests tour six Halloween-inspired rooms including Dia de los Muertos; fall harvest; black & bones; iridescent glam; Halloween friends and more.

Some of the most influential balloon artists around the country will be creating the displays, including Jam Evangelista, Katie Balloons, Jesus Tejada and Karly Turner.

Julie Roehm, chief marketing officer at Party Coty, commented: “We’re admittedly Halloween obsessed at Party City and are always innovating new ways for our customers to celebrate alongside us.

“We recently conducted a survey of decision-making moms and found that 80% consider Halloween a full season versus just a single day to celebrate, and we couldn’t agree more. Boo-Loon land is a totally immersive way to celebrate Halloween and engage with us and we can’t wait to kick it off.”

Boo-Loon Land guests will also have the opportunity to trick-or-treat on site, learn how to design a balloon garland from Party City DIY experts, shop exclusive Boo-Loon Land products, and connect with Party City’s celebration specialists for expert tips and tricks to plan their own Halloween parties.

In anticipation of Party City’s spookiest season, the brand has also teamed up with venues across the country to create more opportunities to experience the Boo-loon fun. Larger-than-life installations, such as a 50+ foot spider at American Dream in New Jersey, a series of themed installations at Brooklyn’s Children’s Museum and Discovery Children’s Museum in Las Vegas and special photo opportunities at Cinemark, Main Event in Dallas/Ft. Worth, Science City, and more, will be popping up in over a dozen locations this Halloween season.

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