American party and costume retail chain Party City is looking ahead to brighter times next year following the results of its 2021 Celebration Survey, which focused on party and event planning for the future.
The report – which was complied by Party City in collaboration with its Joy Squad influencer network – focused on 2021 celebration trends, measuring the effects that party and event planning behaviours from 2020 will have on next year’s celebrations, with results showing a cautious optimism for traditional gatherings.
Half of those surveyed said that they intend to hold an event in 2021 that was originally cancelled in 2020, with birthday party do-overs sitting at the top of the priority list. However, while there is great enthusiasm to make up for these missed celebrations and plan new events, around 30% of savvy planners will continue to wait until the last minute before planning any 2021 events.
The results also suggest that parties and celebrations will look a little different, with respondents noting that regardless of a safe and approved Covid-19 vaccine, they will continue to plan smaller events (68%), outdoor events (50%), and at-home parties (46%).
Additionally, the results of the report also suggest that many consumers will still the opt for the alternative options of virtual parties (46%) and drive-by celebrations (43%) which have become popular over the last 12 months.
Party City has also stated that it will: ‘continue to find ways to help customers reconnect with family and friends so they can celebrate safely whether together or apart‘.
