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Party City ‘driveby birthday’ kits help boost business

American party retail group Party City has been hit hard by the Covid-19 pandemic restrictions over the last few months, but is starting to see its shares pick up as it introduces new initiatives and some US states begin to relax their guidelines.

Undeniably one of America’s major social distancing casualties, Party City has seen its shares drop recently, as parties and celebrations have been cancelled and rescheduled.

However, a number of stores have been making a comeback as retail guidance is relaxed in their home states or counties and as a result, shares are beginning to climb again. The party supplies company has stated it is abiding by all federal, local and CDC guidelines/recommendations by implementing a number of new health and hygiene procedures while also ensuring staff and customers follow the social distancing guidelines.

In addition to these store openings, Party City has also introduced a number of party packages to help families and friends celebrate, with new driveby birthday kits for anyone looking for party alternatives.

“The world continues to fight disappointment as cancelled birthdays, graduations and other celebrations add up,” said a spokesperson for the retail group. “We know one day we will party again but it’s still important to celebrate life’s moments.”

Curated party packages Adventure in a Box and DIY Mom-osa Bar are also proving popular, while The Party Cancellation Hotline is an initiative which recognises cancelled parties and encourages customers to celebrate #TogetherApart. Anyone who has had a celebration cancelled can be nominated and Party City then chooses weekly winners who receive a surprise to help them party at home.

Party City’s chief marketing and experience officer, Julie Roehm, spoke to Cheddar about the situation earlier this month.

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