“Novelty costumes remain consistently popular,” says Emma Angel

Emma Angel, director of Angels Fancy Dress and Angels Distribution, shares her thoughts on the hen and stag party market in 2019.

How important is the hen and stag market to the party industry?

“Hen and stag parties are becoming more and more popular every year and more extravagant as friends and family really want to make the lead up to the wedding as special as possible. With the era of Instagram, Pinterest and all other social media on the rise, novelty costumes and group costumes are becoming increasingly popular for stag and hen parties.”

What’s new in the hen and stag market for 2019?

“Novelty costumes remain consistently popular for stag and hen parties; the funkier, the better. Costumes from Rasta Imposta are the general go-to’s for novelty costumes, pieces such as ‘Genie In The Lamp’, ‘Anita Waxin’ and ‘Flip Flop’ are easy to wear and always a good laugh.”

Which themes / styles / licences are key at the moment?

“Costumes which are an ode to a pop culture reference tend to be crowd pleasers, Rasta Imposta’s ‘Vegas Aftermath’ is always a winner for a classic stag do costume! For the guys who are willing to bare a little more flesh on their night out, ‘Cinderfella’, ‘Sleeping Boozy’ and ‘Bro White’ are a great spin on Disney classics and are absolute stag do staples.”

What is your hero product or range for this sector for 2019?

“The bolder the better appears to be the philosophy for stag and hen parties and so ‘Flip Flop’ from Rasta Imposta has been consistently popular. Along with ‘Tequila Worm’, the quirky and fun nature of these costumes means they are a perfect fit for stag and hen parties. The classic ‘LW Beer Bottle’ has also been a regular hero product in this range.”

Any advice for retailers looking to update their hen and stag offering?

“Always display products around the store, making them easily accessible. Customers don’t always know exactly what they’re looking for so keeping costumes visible means they can see options easily. Group costumes are all the rage currently and so keeping options for teaming costumes is always a good idea and will be a big draw for customers.”

MORE NEWS
lion500
 
Party product and dress-up company launches its latest officially licensed line....
carniva500
 
Fancy dress and party shop Carnival Costume is closing after 13 'absolutely fantastic' years in the party trade....
burgerfried500
 
Katy Perry has embraced novelty costume to appear in a music video with Taylor Swift....
plymout500
 
A public row has erupted over plans to build a £3,000 model out of balloons....
primark500
 
Fast fashion high street retailer has launched a dress-up range starting at just £7....
mel500
 
Amscan's Mel Beer talks new dress-up franchises and upcoming portfolio additions....
Get the latest news sent to your inbox
Subscribe to our daily newsletter