NABAS has launched a social media campaign to help members encourage customers to continue to mark special occasions with balloons, despite the current social distancing restrictions.
The complete social media toolkit includes both imagery and straplines for key life events and can be used across all key social media channels, while also illustrating the benefits of buying from a NABAS member.
The images depict celebrations happening remotely via video conferencing software, capturing precious, emotional moments that can be further brightened by sending a balloon as part of the celebration. The toolkit also includes images that members can use to announce their reopening to their followers.
NABAS members will have full access to the campaign materials plus additional training and support surrounding placement, targeting and distribution. These include a series of free webinars dedicated to helping members get the most from their social media channels, with downloadable guides and assets to accompany.
“It is more important than ever to reassure the public of the professionalism of our industry and that their chosen business is following every step to minimise risks while being fully insured and adhering to all government guidelines,” said NABAS chairman George Oustayiannis. “Being a member of NABAS highlights this protection and credibility.”