In a bid to further raise the profile of its members and the balloon and party industry, the National Association of Balloon Artists (NABAS) is launching several new initiatives to demonstrate the benefits of working with its members.
The brand awareness drive will look to place NABAS members and balloon and party décor alongside other key industries and consumer platforms to help bolster the industry as we begin to recover from the impact of the pandemic.
NABAS’ marketing and communications team is identifying opportunities with key digital and print platforms to raise awareness and champion the key reasons why buying from or working with a NABAS member makes for better business and happier customers.
From the wedding industry through to corporate celebrations, the opportunities span far and wide, with the aim to connect with businesses, industry and consumers alike. The initiatives are an important further step in NABAS’ continued efforts to hasten the recovery of the industry so it can return to going from strength to strength.
Key channels will include articles, industry newsletters and advertorials as well as Facebook, Instagram, LinkedIn and other more specialist online communities. NABAS is also aiming to gather momentum via press coverage and other print and online editorial opportunities.
“NABAS is passionate about helping the industry recover,” said chairman George Outayiannis. “Now is the time to increase our efforts and get our name on the map by raising awareness of the incredible work our members do.”
All members are invited to help support the initiatives. Regular updates and more information can be found on www.nabas.co.uk.
